This isn’t a post I intended to write … however below it goes.
Blogging as a company model isn’t just passing away– it’s already dead.
In current months, we’ve seen significant blog sites closed down, course creators abandon ship, and even individuals who made millions from search engine optimization proclaim it game over.
But here’s what nobody is claiming …
This isn’t nearly Google updates or AI. The way people eat web content has basically transformed, and blog sites are no more part of the equation.
So the actual question isn’t simply “Is blogging still worth it?” It’s “If blog writing is dead, what actually works currently?”
Allow’s get involved in it.
Why Also Leading Bloggers Are Leaving
For several years, blogging was an extremely rewarding company version. High-ranking article generated steady organic traffic, which could be generated income from with ads, affiliate advertising, and electronic items.
However in 2023, that all altered. Some of the biggest names in blogging began pulling out. Also we were provided over half a million bucks for our blog site– however we turned it down. And afterwards, points took a turn.
Web traffic went away. Earnings plunged. And old search engine optimization methods stopped working overnight.
So what taken place?
The Harsh Reality Concerning Why Blogging Tanked
This isn’t just an additional fluff story like the hundreds of other clickbaity write-ups on the web today. I’m not mosting likely to tell you blogging is dead, and then later in this post state … unless you do it the way I educate in my training courses.
No. I’m mosting likely to give you my actual, straightforward take on the state of search engine optimization, web content sites, affiliate advertising, and blog writing as a company model.
If you’re presently a blogger and you have actually been hanging on optimistically imagining your web traffic coming back, or if you’re an all new blog owner and you have actually just place a ton of work into your new website … or if you’ve constantly wished to begin a blog site now I’m resting below and shitting throughout the whole organization model … don’t fret.
There IS a positive side right here. It’s a part of this story that no person is speaking about … a change that in fact opens up the most significant on-line organization chance we’ve ever before seen.
And those that adjust currently are mosting likely to win larger than in the past.
Ensure you read to the end of this blog post due to the fact that I’m going to discuss specifically what that change is and just how you can leverage it to explode your own online company.
So just how did we get right here? Why has blog writing taken such a radical decline in such a brief time? It had not been simply one point– it was a perfect tornado of modifications that strike all at once. If you have actually been wondering why blog sites are shutting down and SEO methods are falling short, right here are the most significant perpetrators behind the collapse of blogging as an organization version.
1 Google Transformed the Policies
Google rolled out AI-generated search results, which indicates less people are clicking over to real blog sites. At the very same time, they focused on online forums like Reddit and Quora over independent internet sites.
If you look for something like “Ideal Travel Credit Report Cards,” you’re more probable to see a Reddit thread or TripAdvisor message on top of search engine result than a well-researched blog site write-up.
And this wasn’t a mishap– Google struck a $ 60 million each year deal with Reddit to use their forums to train AI designs. In return, Reddit’s content obtains priority in search positions, efficiently pushing smaller blogs out of exposure.
This all begun with the Practical Content Update in 2022, and continued with the Hidden Gems Update in the autumn of 2023 Rather than rewarding top quality blog site material, Google handed the search results page over to discussion forums.
Remember those traffic charts of your preferred travel bloggers tanking? Well, Reddit’s traffic increased by over 650 %, striking 1 3 billion in that very same timeframe. This was indisputable.
For tiny blog owners, this is ravaging. Even if you create the very best blog post on the web, you’re fighting an uphill struggle simply to get seen.
2 AI Flooded the Net with Junk Web Content
When ChatGPT launched, bloggers really did not assume, “How can I use this to make much better content?” They assumed, “The number of AI-written blog posts can I publish per day?”
Therefore, search engine result came to be flooded with common, AI-generated web content. Google reacted by turning out updates that penalized AI-heavy sites, yet also top quality blog sites got captured in the fire.
And below’s the trouble … most blog owners really did not make use of AI to improve their material, or to aid them research their truths, or make their sites extra straightforward– they utilized it to spam the internet.
Considering that the release and mainstream adjustment of ChatGPT, research shows that as many as 7 5 million blog posts are being released every day. The search results have become a wasteland of cruel, regurgitated AI material. Google understood this was an issue, so their reaction? Melt all of it down.
Regrettably, that indicated also premium blog sites got caught in the fire.
3 Google’s AI Responses Took Over Search Results Page
Google currently generates AI solutions right in the search engine result– drawing details directly from blog sites without sending out any type of web traffic back to them.
If you look “Ideal Places to See in Thailand,” Google’s AI sums up the very best options at the top of the web page. Customers obtain the information they need without ever before checking out a blog.
For bloggers, this implies they’re not just getting buried in search rankings– they’re obtaining removed from the formula entirely.
If UGC and AI spam were the tornado, Google’s AI-generated answers were the final tidal wave that erased everything left standing. It’s like playing a video game where you do all the work … and somebody else takes the prize.
Right here’s the other brutal fact nobody is discussing– also if Google wasn’t killing blogs, consumers already went on.
Think of it. When was the last time you bought choice– whether it was for a journey, a new phone, or a course– by checking out a 3, 000 -word article?
You really did not.
Rather, you possibly:
- Watched a YouTube evaluation
- Inspected TikTok for fast pros & & disadvantages
- Taken a look at Instagram reels for real-world instances
- Asked in a Facebook or Reddit team for recommendations
- Review Amazon reviews and checked endorsements on social media
This is simply how individuals acquire now– we want fast, aesthetic, and trusted info from individuals we really follow and involve with.
You may believe that this is a straight outcome of people losing trust in blog sites because many are just written with AI, however that’s not the case. The reality is, this change started taking place long prior to bloggers had tools like ChatGPT and Claude.
Is SEO Totally Dead?
Not entirely– but for most independent bloggers, it might as well be.
Huge brand names with enormous budget plans will still utilize search engine optimization. Even though ChatGPT just recently turned into one of the top 10 internet sites worldwide, presently at number 7, and is climbing up rapidly, Google is still the god of online traffic in the meantime. It’s at the top of that list, so huge firms with a great deal of money will still fight for those top places.
However the days of brand-new blog writers ranking with terrific material alone are gone. The defend online search engine exposure is also affordable, and Google’s continuous algorithm adjustments make it impossible to depend on organic traffic.
So if you’re still trying to expand your organization via search engine optimization blogging in 2025, you’re not simply competing with Google– you’re competing with exactly how individuals actually consume web content now.
If you’re writing SEO post and trying to rank in Google for key words … Stop it.
If you’re doing some variation of that, like trying to rank for Bing or ChatGPT … Stop it.
If you’re dealing with the technological SEO for your site and attempting to optimize it. Stop it.
It’s a complete wild-goose chase.
There are various other things you ought to be servicing if you intend to construct a lasting, future-proof service, and we’ll reach that a bit later.
What Actually Happened to Our Blogging Businesses (And How We Pivoted)
We still make passive income from our web sites, yet only since we have actually been around for years. We have 4 of them, and (luckily) they’re still generating over six-figures a year from advertisements and associates.
We’ve purchased SEO and web link structure throughout the years, and built up our target market, which offered us some cushioning as whatever broke down.
Yet we knew we needed to pivot years earlier. More than 7 years earlier, we understood that we were placing means way too many eggs in the blogging basket.
We depend entirely on Google SEO, Affiliates, and Ads to pay us our income. But it really did not take lengthy to realize that Advertisements dropped as long as 50 % seasonally or depending on the political situation, and affiliates? Do not even obtain me began …
I currently wrote a blog post on how Airbnb cancelled their affiliate program without caution, costing us $ 100, 000 per year. Which was simply among a lot of times that took place to us.
Generally, we were making unbelievable money, yet we had no control over our website traffic sources, or the revenue entering our checking account.
That’s why we began concentrating on building our e-mail list (a website traffic resource that we possess) and selling our own items — something we had control over. This took me down a bunny opening and years of research into discovering just how to produce a remarkable training course, just how to offer a program, exactly how to create email sales automations and funnels, and basically how to generate income selling our own products through emails.
That part of our service was really effective and it obtained us to where we are now. Today, for the past 2 years, instead of relying on blog site web traffic and search engine optimization to bring in leads, we’re doing it through social media sites
Currently prior to you say what I utilized to say at that time and be like “I hate social networks”, allow me inform you that for one, you’re most likely 40 + like me, and 2, that perspective will likely be the solitary factor you most likely won’t have a successful online company in 5 years.
What This Indicates for the Future of Online Organization
Blog writing is no longer a sensible business version, yet that does not mean on-line business is dead. In fact, there has actually never ever been a far better time to construct a profitable service.
The most effective way I can explain this is through a surfing analogy. No, I’m not a web surfer, however simply birth with me momentarily …
We were riding this large wave of SEO and Blog writing. We made countless bucks on that wave and at the time, we believed it was the best wave in the sea.
Yet while we were travelling on that particular wave … a bigger, a lot more stunning, and much more lasting wave was constructing energy behind our wave.
That wave was Social media site.
In organization, you need to know when to get off the wave. Since if you ride it also long, it’ll crush you. And in organizations that include innovation, those waves can come incredibly swiftly.
In the technology landscape, the search engine optimization wave was like a massive tidal bore. It lasted SO long, and we’re extremely thankful for that.
Now, the new age is below, and it’s been right here for a long period of time, us older generation simply really did not see it.
The Future of Online Business: Social Media Site, Digital Products, and Email Advertising and marketing
If blogging was the old wave, social media sites is the new one. And it’s the biggest chance for natural website traffic and monetization we’ve ever before seen.
This wave is the largest opportunity we’ve ever seen in the on-line world:
- It’s the largest chance to develop a massive target market free of charge
- It’s the most significant opportunity for organic web traffic
- And it’s without a doubt the biggest chance to monetize and make numerous bucks from selling electronic items
1 Build an Audience with Short-Form Video
Systems like Instagram, TikTok, and YouTube Shorts are where people are taking in web content now. Instead of creating 3, 000 -word article, makers are developing massive audiences through short-form video clip.
2 Market Your Own Digital Product
Unlike blog writing, social media sites allows you generate income from fast– if you have the right product. Rather than gaining $0. 002 per visitor with advertisements, you can sell a $ 37 electronic product and materialize money quickly.
People like Natalie from Boss Babe have actually transformed $ 100, 000 per month offering a straightforward electronic product. And we understand of a woman who transformed a million bucks in a year from her little target market of less than 3, 000 people.
This just wasn’t feasible with blog writing. There could’ve been some off opportunity that you got gotten by a huge TV network or something and you went viral overnight, but also for 99 9 % of bloggers that were simply composing blog posts for SEO, it would take months, usually years, before they would certainly see any earnings.
Even me. I constructed a fly fishing site from $0 to $ 8, 400 monthly in a solitary year. But also for the initial 6 months, it gained nothing. And I knew what I was doing!
3 Use Email Marketing to Automate Sales
Your blog ought to be a site– not a content center. It needs to:
- Build authority
- Capture emails
- Offer your product
Email marketing is where the real money happens. By leading social networks followers to a free offer, you can develop an email checklist that nurtures leads and automates sales.
Of course, you can’t simply make money on social networks by publishing amusing feline video clips. You produce very targeted content that speaks with a details individual, aids them attain a details makeover, which material sends them to your email list where they enter their name and e-mail to obtain your extremely valuable giveaway.
It’s from that freebie, and from the magic of e-mail advertising that you have the ability to market your electronic product to them and generate income on auto-pilot.
Look, making $ 17 on a $ 500 Airbnb booking was wonderful, and gaining 0. 002 cents per visitor on our blog was likewise great, yet there’s nothing like the sensation of awakening and seeing that someone bought your $ 500 training course or your $ 4, 000 training program. It’s validation, it’s exciting to be able to have a real influence and assist individuals, and it’s the very first steps in constructing a real, devoted area.
The Future is Below– And It’s Not Blogging
Blogging utilized to be an incredible company design, yet times have actually changed. Google and AI have actually made it almost difficult for brand-new blog writers to do well the means we did years ago.
But that doesn’t indicate the chance is gone. It’s just moved.
Creating SEO blog sites had actually come to be boring and monotonous. Ask any effective blog owner, we were tired of creating the 10 best points to do in Bangkok and the 15 best budget plan microwaves.
Do I miss out on the passive income from blogging? Absolutely, yet that same passive earnings is offered with short-form video clip and terrific email advertising.
Blog sites take a TON of job. So to do all that work simply to have a Google Algorithm upgrade or AI entirely wipe you out overnight? That’s just not worth it.
The future is short-form video clip. The future is creating a useful product. The future is having an epic email checklist that individuals love being signed up for. The future is being a real human, and truly getting in touch with your target market online.
This is the future. And individuals who welcome this change now are going to win huge.
If you intend to build a company that in fact operates in 2025, focus on short-form video clip, digital items, and email advertising. This is how you create an actual, future-proof company.
If you’re ready to quit losing time on out-of-date approaches and start building a profitable company, grab our free training below that reveals exactly how we– and our clients– are doing it.
The greatest on-line company opportunity we have actually ever before seen is happening right now. The only concern is– are you going to take it?