Pintarnya , an Indonesian work platform that goes beyond task matching by supplying financial solutions in addition to full time and side-gig opportunities, stated it has raised a $ 16 7 million Series A round.
The financing was led by Square Peg with involvement from existing investors Vertex Venture Southeast Asia & & India and East Ventures.
Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan founded Pintarnya in 2022 to tackle 2 of the largest obstacles Indonesians face day-to-day: earning sufficient and obtaining sensibly.
“Traditionally, mass workers in Indonesia locate tasks offline via task fairs or word of mouth, with companies buried in paper applications and candidates hardly ever listening to back. For loaning, their options are commonly limited to family/friend or predatory loan providers with rough collection methods,” Henry Hendrawan, founder of Pintarnya, informed TechCrunch. “We digitize task matching with AI to make hiring faster and we supply workers with much safer, healthier borrowing alternatives– created around what they can moderately manage, as opposed to pushing them deeper into debt.”
Around 59 % of Indonesia’s 150 million workforce is utilized in the informal market , highlighting the troubles these employees encounter in accessing formal monetary services since they do not have proven income and official employment documents.
Pintarnya tackles this obstacle by partnering with asset-backed loan providers to offer guaranteed finances, using security such as gold, electronics, or lorries, Hendrawan included.
Considering that its seed funding in 2022 , the platform currently offers over 10 million job candidate customers and 40, 000 companies across the country. Its earnings has boosted almost fivefold year-over-year and expects to reach break-even by the end of the year, Hendrawn noted. Pintarnya largely offers users aged 21 to 40, a lot of whom have a senior high school education and learning or a diploma listed below university degree. The startup aims to focus on this underserved segment, provided the big population of blue-collar and casual employees in Indonesia.
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“Via the trip of building work solutions, we uncovered that our individuals needed more than simply tasks– they required accessibility to financial solutions that standard banks could not give,” stated Hendrawan. “We digitize work matching with AI to make employing faster and we provide workers with safer, healthier loaning alternatives– developed around what they can fairly manage, instead of pushing them deeper right into debt.”
While Indonesia currently has task platforms like JobStreet, Kalibrr, and Sparkles , these largely cater to white-collar duties, which represent only a tiny portion of the workforce, according to Hendrawan. Pintarnya’s system is designed especially for blue-collar employees, providing tailored experiences such as quick-apply choices for walk-in interviews, budget-friendly e-learning on relevant abilities, in-app chances for extra earnings, and seamless connections to economic solutions like fundings.
The exact same fad is evident in Indonesia’s fintech market, which likewise satisfies white-collar or upper-middle-class consumers. Conventional credit report versions for loans, which depend on constant regular monthly revenue and savings account activity, commonly leave blue-collar employees forgotten by existing fintech carriers, Hendrawan described.
When inquired about which fintech solutions are most popular, Hendrawan stated, “Given their work status, lending is the most in-demand economic service for Pintarnya’s customers today. We are planning to ‘finish’ them to micro-savings and investments later on through innovative products with our companions.”
The new funding will enable Pintarnya to reinforce its system innovation and expand its monetary solution offerings with strategic collaborations. With most Indonesian employees employed in blue-collar and casual markets, the co-founders see substantial growth opportunities in the regional market. Leveraging their extensive experience in taking care of businesses across Southeast Asia, they are likewise open up to exploring regional growth when the timing is right.
“Our vision is for Pintarnya to be the daily companion that encourages Indonesians to not only make ends satisfy today, but likewise strategy, grow, and update their lives tomorrow … In 5 years, we see Pintarnya as the go-to very application for Indonesia’s employees, not simply for gaining earnings, however as a trusted companion throughout their life trip,” Hendrawan said. “We want to be the very first quit when someone is looking for job, an area that helps them update their abilities, and a reputable guide as they make financial decisions.”